Inside
Sonic Reality
Sonic Reality CEO David Kerzner has
been a key part of the sample industry from the very beginning.
A collector of vintage Moogs®, ARPs, Mellotrons® and Prophets®,
the self-proclaimed keyboard junkie gained a reputation in the
industry for his veritable museum of specialty gear. After programming
and sampling sounds for Alesis' QS series synths and Q-cards and
providing sample data for Roland's Keyboards of the '60s and '70s
expansion boards, Kerzner began custom sampling for a variety of
professional touring acts including Madonna and Crowded House.
His personal passion for collecting
and sampling vintage instruments gave way to an even greater purpose
when the increase in computer memory and the advent of CD-ROMs
made it possible to create and market sample libraries. Veering
away from the proliferation of genre-specific loop-based sample
libraries, Kerzner began to focus on creating playable instrumental
samples that would never go out of style.
"I had my own ideas
about how to make a library that would be useful for a long time-not
something flashy that sounds good now but then you'll get sick
of-but something that you would want to reuse just like a real
instrument," explains Kerzner. "And that's how Sonic Reality was
born. It was about reality, the truth of what a musician would
really want. I wanted to focus on instruments that could
be performed by musicians, like drum kits that you could play with
incredible realism."
And along came Sonic Refills By 2003, Sonic Reality had amassed
one of the largest archives of playable instrument samples in the
world. Using both the Los Angeles Recycler and his industry
connections, Kerzner obtained an incredible variety of instruments
that were owned and/or used by some of the greatest musicians of
our time. Kerzner used these amazing instruments to create a series
of fifteen Sonic Reality Refill libraries just released by M-Audio..
"I've gotten lucky in the past by finding
instruments that were either custom made, quirky with extra features,
modified for different musicians or had special patches. So the
quality mark that comes with Sonic Reality is that the sounds we
use are really the sounds used on professional records. For example,
we did some programming for Smashing Pumpkins' Adore record,
and the instruments on the sample libraries are the instruments
we actually brought into the studio with them."
To create Sonic Reality's various vintage
instrument volumes, Kerzner sampled rare Mellotrons® owned and
used by Joni Mitchell, Tom Petty, U2 and others (Vol. 11: Retro
Keys), several Chamberlin models that belonged to Tom Waits,
Neil Finn of Crowded House and the Moody Blues (Vol.10: Instruments
of the 60's & 70's). Corey Wells' (of Three Dog Night)
Oberheim Four Voice (Vol. 1: Synths 1 and Vol. 2: Synths 2),
Larry Carlton's Arp Quadra (Vol.10: Instruments of the 60's & 70's) and
the Prophet® 10 that was used in the making of Pink Floyd's The
Wall (Vol. 11: Retro Keys and Vol.10: Instruments
of the 60's & 70's) that even had the patches still in
it. Vol. 7: Reality Drums, Vol. 9: Vintage Drums, and Vol.
10: Instruments of the 60's & 70's feature rare vintage
guitars, basses and drums from the likes of Lyle Workman, Kevin
Gilbert and other top Los Angeles musicians.
For Vol. 4: Piano & Organ,
Kerzner sampled a B3 he purchased from a manager that used to work
with the Beach Boys. It had a white Leslie® 122 that was retrofitted
with JBLs. Kerzner also sampled a tube Leslie 147, which broadened
the scope of the library to include a gritty rock and roll sound
alongside the B3's smooth harmonics.
"At one point we had Bobby Sherman's Mellotron®," explains
Kerzner, going behind the scenes of Vol. 10 Instruments of the
60's & 70's. "Bobby Sherman's family stored diapers in
it, so we called it the Smellotron. It needed some extra restoring-on
different levels. But fortunately the smell didn't translate into
the sound! We also had a painted Mellotron 400 that apparently
was used on "Unforgettable Fire" from U2, which I ended up selling
to Tom Petty (Vol. 10 Instruments of the 60's & 70's and Vol.
11 Retro Keys)."
The star power behind the samples
Kerzner not only procured some of the
world's most sought-after instruments, he also employed many of
today's greatest artists to play the instruments being sampled.
Coincidentally, Sonic Reality artists Jason Scheff, Roger Manning,
and Lyle Workman also happen to be M-Audio endorsees.
"When we sampled guitars and basses
for Vol 3: Rhythm Section and Vol. 10 Instruments
of the 60's and 70's, we used people like Lyle Workman who
played with Beck and Jellyfish or Jason Scheff, bassist/singer
of the band Chicago," Kerzner explains. "Or if we sampled a drummer
it could be Toss Panos who played with Toy Matinee and Steve Vai,
Nick D'Virgilio who played with Tears for Fears, Peter Gabriel,
and Genesis or other respected musicians. Those two drummers' kits
appear on Vol. 8: Monster Drums and Vol 7:
Reality Drums.
"We record these samples in top notch L.A. studios
as well as other "in the know" spots around the world," Kerzner
continues. "This method enables us to bring the sounds professionals
use to somebody in a far away place that would normally never have
access to a rare keyboard instrument or a drum kit in a $250/hour
studio with custom drums that only top session drummers are lucky
enough to have. We packaged all of those sounds into extremely
affordable packages so Reason users can have access to real playable
instruments."
Mellotron is a trademark of David Kean.
Prophet is a trademark of Yamaha Corp.
Leslie is a trademark of Suzuki Musical Instrument Mfg. Co., Ltd.
Other product names are trademarks or registered trademarks of their respective
holders.
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